TLK Fusion is a Pop Culture Marketing Firm located in Los Angeles, California. Since its founding in 2009, TLK Fusion has been well known for their successful campaigns uniting brands and celebrities.
What is a celebrity alignment, and what is its importance?
Sources show that people pay attention to celebrities and they recognize celebrities just as people they know in real life. As a result, a brand or advertisement featuring a celebrity is more likely to be remembered by a person than if it did not feature a celebrity.
“Marketing research has established that most consumer decisions are memory based,” says Psychology Today. “You buy something because you remember a persuasive ad for it. Thus, advertisers seek to find ways to get consumers to remember their products and services.”
Not only do celebrities make advertisements memorable, but they also give consumers the idea that they can experience a piece of their lifestyle through the purchase of whatever the ad is selling. For example, if a beautiful starlet or model is selling a beauty product, it is oftentimes inferred that they use the product themselves. Hence the reason for their beautiful, flawless skin. The underlying message is: if you use this product, you will have gorgeous, glowing skin, too.
Finding the right celebrity alignment
Finding the right celebrity alignment for your brand involves determining what message you would like to convey to your audience. It is also important to define who your audience is, and what interests them. Are they male, female or both? What are their interests and goals? There is a wide range of categories consumers may fall under. As a business owner seeking the right celebrity alignment, it is important to know your audience and what kinds of famous figures or celebrities they may respond to.
What can the right celebrity alignment do for your brand? Well, for starters it can create visibility, while reinvigorating your message and attracting new customers or users.
Celebrity alignments aren’t just beneficial for you, as the business owner, but they are profitable for the chosen celebrity as well.
“Endorsers often create tremendous value for the companies that rely on their services,” says CNN. “That is why the best endorsers are so richly compensated,” they say, adding, “and why most top athletes in America make more money from sponsorships than from salary or winnings.”
According to sources, band sales for those with celebrity endorsements jumped, with some experiencing more than a 20-percent rise in sales. In addition, teaming with a celebrity helped brands differentiate themselves from similar competitors, which may have previously been a vacuum of sales away from the correct brand. There was also an increase in stock purchases an activity on days when celebrity alignments were announced.
“The brand value added by celebrities is immediate and palpable,” writes Forbes. “When a celebrity signs an endorsement deal with a product, an element of legitimacy is suddenly present in the company, simply because of the power of the name backing it up.”
Of course the fostering of celebrity alignments are no easy feat. Many business owners don’t even know where to start. In comes TLK Fusion. Since 2009 they have been helping brands find an alignment that speaks to their values, purpose, and goals. Let TLK Fusion show you how a celebrity alignment can transform your business.