TLK Fusion builds consumer audiences and brand visibility with disruptive marketing. But what is disruptive marketing? And why do you need it for your business?
Disruptive marketing utilizes two main strategies:
- Re-evaluate and change current products or offerings to appeal to a changing customer base.
- Create a product that caters to a new, developing market.
These categories are sometimes referred to as ‘adoption’ and ‘novelty,’ respectively.
How do these ideas fit into an actual real-life example? Well, for instance, the infamous company Uber came up with a disruptive brand nearly a decade ago after offering the convenience of a ride with a phone app. According to sources, the unique business model of Uber also panders to the evolving preference for a ‘gig’ economy, where individuals can pick and choose more freely the hours, times, and other variables concerning how they work and earn money.
In short, Uber was able to offer a more affordable mode of transportation for those looking to bypass public transportation or a standard cab while offering flexibility for its workers.
How would you implement disruptive marketing for your business? TLK Fusion takes a look at how disruptive marketing can help different areas of business, below.
How TLK Fusion incorporates disruptive marketing
While many business owners rely on traditional forms of marketing, such as mailing promotions and advertising in traditional forms of media, it is incredibly important to understand how disruptive marketing and digital media are conducive to one another, and how these platforms open your business or product to new avenues of consumer engagement.
One major way TLK Fusion incorporates disruptive marketing is through social media platforms. Many companies are seeing the value in creating accurate, high-quality content for their consumer audience. This can include a variety of videos, ranging from ‘how-to’ pieces to reviews, as well as informative articles, and eye-catching content. These are then posted on social media sites so that it leads back to your website (aka products, landing pages, calls-to-action).
Whether you are a food chain or clothing retailer, TLK Fusion creates the voice your customers and consumers want to hear and tune-in to, across the platforms they use. Sources say mobile devices are integral to a successful disruptive marketing plan. Also, gaining user-generated content on your web site, or peer engagements is huge.
“The power of user-generated content will surpass that of branded content,” writes Chief Marketer, “as brands begin to relinquish control of their own marketing to customers.”
What disruptive marketing can tell us
Disruptive marketing services at TLK Fusion directs your brand toward success by revealing any weaknesses or strategies that aren’t working and identifying what about your product, service, or company may need to be changed or improved upon in order to garner increased revenue and popularity. In essence, it is important to change what isn’t working while expanding upon what does.
TLK Fusion can find a way to make your brand stand out above the rest with disruptive marketing.
Call us today to learn how we can help, at, 1.818.208.4582.